Eddy Shamus Dew

Eddy Dew

A newly discovered passion of mine is typography. I enjoy studying the various methods and processes used to create new types and the differences among them. Currently I am working on building my hand lettering skills, and focusing on brush style techniques and illustrative typography.

What was the reason for you to study visual communication?

Ultimately what I wanted from a career was to create. I pursued mechanical engineering and used Photoshop as a hobby to manipulate photos. Despite my love for engineering I felt that the career I was heading for was going to be crunching numbers all day. The change to visual communication seemed radical but I was sketching and using Adobe programs for some time prior and enjoyed developing skills I once saw as a hobby.

Whilst studying design, what is the most significant thing you have learned?

While studying design the most significant thing I’ve learnt is that design isn’t making pictures and text look pretty. It’s a way of developing and influencing the viewer’s opinions, moods or beliefs.




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Punch in The Face

This was a project for Digital Graphic Design where it would be sent to a risograph printer. I chose Seth Sentry’s “Punch in the Face” as it provided good imagery for a large red boxing glove “punch” and banner style type to represent the “old-fashioned”.

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Androids and Electric Sheep Illustration

Part of a series of illustrations depicting the novel “Do Androids Dream of Electric Sheep?” by Phillip K Dick. The scene represents the death of a psychiatrist after interrogating a replicant. The red tear symbolizes the death and violence of the scene with being offensive.


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Russell Hobbs Rebrand

A hypothetical update for the logo of Russell Hobbs where the logo has been evolved to a simplified circle for a clean modern design. The colours and type have remained to keep the brand recognition with only a small update to the H relate to the logo.

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Opal App

Innovative Design Project for folio to design a product or service for future public. I chose to create an app using Near Field Communication technology in smartphones to adapt the new Opal travel card to smart phones for a more efficient public transport trip.